Is there anything to learn from me at getting better with social media?

If we assume Awareness + trust can be created by social media, we really need to just ask how important is it for potential customers to be aware of us and trust us?


This might sound simple but it’s all about the small details.

Let’s look at my service: ‘CUSTOM CLOTHING’

I live by my customer service but the question is how do people find out about my amazing service?

I believe that the two biggest challenges can be broke down easily:


1, Awareness – you need to know of my company


So I’m building my business on Instagram, Facebook, Twitter, LinkedIn Pinterest and my blog. All written, with really inadequate spelling, by my hand. When you message me on any of these platforms I guarantee it’s me you speak with directly not my team or an assistant. When you ask a question you will get a direct answer.


Why so many different platforms?


I believe I should go where you like to hang out and create content that attracts your attention and gives value. The more value I give, the more you will spread the word about my service. There is no better advertisement in the world than a recommendation from someone you know!

2, Trust- You can be aware of my company but without trust there is no business. Trust can be built in many different ways. Knowing that I am on Instagram, Facebook etc. every single day, without fail, 365 days a year and have been for the last 2 years is how I build trust in my community. Making sure I deliver on every promise that builds trust. Golden tip, when things go wrong, which they always do when you work with thousands of customers, treat every person with a gold service. Go out of your way to make their experience as best for them as you can. I personally feel down when someone doesn’t get my best service, so much so, it’s personal for me and I want to make it the best experience for them as I can. That’s because how people see my service is the biggest priority for me bar none. No matter how big a company gets whether you are a team of one or team of 20 priorites stay the same.

No one expects everything to go perfect every time but you can expect to have exceptional service when you need it.

2, Trust- You can be aware of my company but without trust there is no business. Trust can be built in many different ways. Knowing that I am on Instagram, Facebook etc. every single day, without fail, 365 days a year and have been for the last 2 years is how I build trust in my community. Making sure I deliver on every promise that builds trust. Golden tip, when things go wrong, which they always do when you work with thousands of customers, treat every person with a gold service. Go out of your way to make their experience as best for them as you can. I personally feel down when someone doesn’t get my best service, so much so, it’s personal for me and I want to make it the best experience for them as I can. That’s because how people see my service is the biggest priority for me bar none. No matter how big a company gets whether you are a team of one or team of 20 priorites stay the same.


No one expects everything to go perfect every time but you can expect to have exceptional service when you need it.